A campaign for the government that took on this step towards propaganda. An iconic poster known all across America, “We Can Do It” was designed in 1943. Presenting her arm as the focus dispensing her strength while attired in a work outfit. A face of strength and no hesitation. A face marked and brought to the world’s recognition about women being strong. “Rosie the Riveter” was a symbol to other women of motivation and devotedness of women that didn’t get the right acknowledgment towards them. At the time during World War II, she helped women that did work around the house feel voiced and motivated them in different ways.
Although in today’s world most people are able to identify this poster, during the time this poster was out, not enough people were aware of what it represented and what it stood for. In the 1980s people began to recognize what the significance of this poster was for and the relevant aspects it had on the world.
With this, we learn that people wanted unity and equality. Their goal was to feel as important as one another and not feel lesser. Their group of focus when realizing this poster was for people to feel seen and for people to work harder. They focused more on women to recruit them into the munitions industry. This was noticed by working women that we’re able to recognize and have access to seeing this poster. This poster gave women the ability to become more involved with work outside of the home which was very empowering at the time. With the lack of equality between men and women, this sort of propaganda stood out for lots of women due to the importance of women it represented for them.
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